Although not an industry typically associated with rural economies, the East Riding is increasingly emerging as a digital and creative hub, presenting further opportunities to maximise economic contribution.
Digital technology is revolutionising the way people live and how businesses perform, so there is an increase in demand for software, data collection, and analysis in the area.
Also, demand for programmers is continually growing too, with clusters of programming specialists found in local areas such as Pocklington, Beverley and Haltemprice.
Major news agency employer PA Media Group also calls the East Riding home, as does IT@Spectrum and The One Point.
Digital Marketing and eCommerce
From Creative digital agencies to SEO specialists, eCommerce solutions providers and integrated marketing agencies, local growth in the digital sector is booming.
The Centre for Digital Innovation (C4DI) provides an ideal local workspace to support entrepreneurial activity and growth within the East Riding digital community, known as an incubator to help tech companies grow and traditional businesses to innovate with the digital age. In addition, the region’s digital talent is celebrated and promoted each year with The Digital Awards, across Hull and East Yorkshire.
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Film, Television and Media
The Humber is currently the fastest growing region for film and TV in the UK, generating an annual turnover of £424m across 590 creative businesses. A key driver of this growth is Screen Yorkshire’s Yorkshire Content Fund (YCF), backed by the European Regional Development Fund (ERDF).
Investments include some of the UK’s top grossing independents including Dad’s Army, Swallows and Amazons and Testament of Youth, as well as hit TV dramas like National Treasure and Peaky Blinders.
In addition to the UK’s mainstream providers, KCOM’s super-fast local network offers a unique digital connectivity that confers a competitive advantage over other areas.
Significant investment is taking place in local infrastructure, with full-fibre broadband coverage driving take-up across the UK.