Business growth and development often involves taking a few risks, but it also involves identifying new and emerging opportunities on which to capitalise.
They say that necessity is the mother of invention, after all, and it seems that the pandemic proved to be just the inspiration that one company needed to diversify their product offering, while helping others navigate the increasingly challenging circumstances of the global healthcare crisis.
SPT Hotel & Catering recognised in 2020, mid-pandemic, that there was an increasingly urgent need for the hospitality sector to do more to protect the health of employees and guests.
As such, research was carried out into what benefits air purifiers could deliver – and the results gave the company the confidence it needed to enter into a UK distribution agreement with AIRVIA Medical over its AIRVIVA AERO 100 and the AIRVIA Pro 150.
In need of a helping hand, company director Steve Tradewell got in touch with the Invest East Riding business services team for guidance and support relating to funding.
With our advice, the company received European Regional Development Funding from the #GrowMySME programme of 40 per cent towards the creation of a comprehensive ecommerce website and 40 per cent towards a targeted digital marketing campaign, which ran for three months.
SPT Hotel & Catering now promotes its range of air purifiers to greater effect online, as the extra investment into the website has, for example, meant online payments for the units can be accepted.
Mr Tradewell said:
“Every step of the way the business team has been tremendous – from filling and checking the forms, to being submitted. They made sure they understood what our business is about, what our plans are and what grants were available to us.”
If you’d like to find out more about how Invest East Riding can help you develop your business in the future, get in touch with us today.